May 11th 2009

… and Penguin-style book covers for films. J. Kottke takes a look at media packaging mashups.

I always felt that the works of art we call movies consist of more than just the sound and the visuals in a stretch of film, but also of their entire promotional material — trailers, posters, etecetera — because this material too manipulates the viewer’s perspective and expectations, just the thing the art of editing is all about. It’s as if, even though you don’t judge a book by its cover, the cover does influence how you’ll read the book, just like an opening chapter.