“This model can also be found in the aisles of supermarkets, where you’re offered a bite of cheese on a toothpick. After you eat it, you know everything there is to know about that cheese except what it would be like to eat a pound of it.”
— Roger Ebert on movie trailers. (via Cheat Sheet)
The Fifty Greatest Movie Trailers. Citizen Kane’s may be at #6 and Psycho at #2, but it’s interesting most movies in this list aren’t that good, are at least not historically resonant. For instance, I have no issue with Cloverfield’s trailer being third on the list — the great work of art was exactly the trailer, not the film.
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