The Olympic marathon, 1896. Kottke has more details.

Alan Clarke’s Olympic posters proposals. It’s funny people (including me) find them reminiscent of Otl Aicher’s Munich 72 posters, even though we find they were actually quite different when we actually look at them. Given the strangeness of the 2012 games’ logo, perhaps Aicher’s psychedelia would be a more fitting choice.