For almost a year now I have been a Facebook user. I do like the idea of social networks, and while I’m aware of the argument that those websites are actually saying “Come and join the Big Brother, it’s Fun Fun Fun!”, I’m also aware it’s eventually up to you what information you do surrender — just like in the good old Web-at-Large. And while I might not like the centralization principle and how, for instance, having a YouTube account became more important than having your own, DIY website, the truth is that centralization just became inevitable when you really think about it. The anarchic utopia of the good old, from-Geocities-to-your-own-domain Web needed good search engines to be of any use, while in fact ‘mediocre’ is too good a word to describe the best search engines out there.

So yeah, anyway: I use, and like Facebook. I often post somewhat interesting stuff there, the kind of things that don’t make the If Then Else cut (the greatest example are music videos, which risk removal from YouTube and yelding a broken link), or stuff that doesn’t make much sense unless read by friends. But since I now think it actually allows for interesting blogging and notekeeping, I’m starting This Week In Facebook, in which I’ll list some of the B-grade stuff I added to my Wall. So:

Bjork’s Triumph of the Heart music video. Spike Jonze has a great touch for magical realism, in the sense of setting the bizarre in an everyday realist context. Exactly: this is that cat video. ···

The Incredible Amazing Awesomest Apple Keynote. I won’t doubt for a second this video made the rounds among Apple fanboys as a great thing, but rest assured: my intent was purely cynical. Those guys sell sleaze. ···

In 1993, David Fincher directed some ads for AT&T about THE FUTURE. And those turned out quite accurate, in fact THE FUTURE is actually even cooler since we got rid of all those f- ugly CRT monitors. YouTube commenters pointed out how eerie it was that such accurate predictions could be made. Except those weren’t predictions. To see something cool-for-real check out Mr. Kay. ···

Twenty reasons you’re still single. If you read If Then Else frequently, be thankful I almost never repost the Digg fodder I happen to read sometimes. But anyway, my reasons are #2 too independent, #8, doormat nice, and #10 too shy. And #21 I post crappy lists off the Digg frontpage to Facebook for all my female contacts to see. ···

The music video for Public Image’s Rise. You know, the Johnny Lydon not-in-the-Pistols band. I like the video, perhaps because there’s people beating mats in it. Or perhaps because I always think it’s a parody of something when I see it. I could be wrong, I could be right. ···