Even though I’m a long-standing Tumblr user, starting in the paleolithic age of early 2007, back when Tumblr was a small beta website in the age of Friendster and Hi5, I have to admit I’ve always had minimal interaction with Tumblr as a community, and such interactions have over the years mostly consisted of sparse likes and discarding private messages asking me to give up my beloved found username in exchange for a number of followers (how does such an exchange even work?) or more faves or whatever I can well do without.
Therefore it was fascinating to read this long article on Tumblr teens, which are mostly of the alienated variety that thrives under perceived anonymity, therefore the kind of kids that would have been building Geocities websites were they born 15 years earlier; but also, in a turbocapitalist twist, the kind of kids that fall for the Get Rich Quick schemes standing for contemporary Web Marketing (eg. affiliated links, clickbaiting, clickfraud, & etc.) and thus find themselves locked out of their own websites for infringing Tumblr or Google Advertising’s less-than-transparent ‘rules’ (or perhaps arbitrary and somewhat fraudulent on their own, even). It must be noted I find such measures equally deserved and nauseating: on one hand some kind of retribution from On High being served upon the brats that tricked other kids into buying sketchy diet pills in exchange of too much money and a temporary taste of Los Angeles’ glamour; on the other hand the crime of deleting a kid’s website, perhaps the very activity that brings meaning to the kid’s life, perhaps a meaning most of us won’t ever find in an activity, therefore a small (in the unfortunate context of world affairs) but certain violation of human rights.
All over these nine years Tumblr has mostly been for me a very convenient way to blog on my own website, as I’ve been using its API in order to sync posts to my own web host almost from day one. It’d be sad if found were to be deleted someday (or Tumblr ended API support), but my stuff would always still exist somewhere, both online and in regular offline backups. And herein lies the lesson: online, Big is Bad. Big users with big followers will suddently cash in and serve diet pill advertisements (or maybe ads loaded will malware). Big services with big users will suddently pull the plug, either because they don’t feel like sending that paycheck, or because a picture post once contained a nipple, or because that big service turns out to be insolvent and abruptly disappears one day. Big goes against the grain of what makes the web great.