If you are in for the high jump, either jump higher than any one else, or manage somehow to pretend that you have done so. If you want to succeed at whist, either be a good whist-player, or play with marked cards. You may want a book about jumping; you may want a book about whist; you may want a book about cheating at whist. But you cannot want a book about Success.
Kottke is right to point out Chesterton wrote the last time social class inequality was as high as it is today. Like then, nowadays there’s a flood of literature about Attaining Success (a.k.a. Entrepreneurship), books but also blogs, podcasts both daily and weekly in audio and video formats, along with the acompanying conferences, workshops, incubators, seminars, meetings, camps, reality television and the odd TED talk, in both ‘real TED’ and totally unaccountable (eg. TEDx) versions. The artistic-minded can also expect a similar plethora of writings and speeches about Creativity. Success does seem to belong to the quacks writing about it, most of whom aren’t as articulate as a Malcolm Gladwell and provide nothing better than garden-variety homeopathy evangelists.
At any rate, literature about Success (and Creativity) does provide one with a good heuristic on spotting a phony. Just look at his or hers’ bookshelf or browsing/sharing preferences. As Chesterton points out, a lack of ‘technical’ literature (on the game of whist, on design, on computer programming, on writing, &etc.) is the mark of the mediocre.